Top 3 Emerging Trends Impacting the Test Preparation in China in the Next Five Years by Technavio

12-Aug-2017 Intellasia | BusinessWire | 4:23 AM Print This Post

LONDON–(BUSINESS WIRE)–#HigherEducation–Technavio’s latest report on the test
preparation market in China
provides an analysis of the most
important trends expected to impact the market outlook from 2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


The test
preparation market in China
is expected to grow at a CAGR of
more than 16% during the forecast period. Students in China are
enrolling for test preparation programs to support their school level
exams and standardized tests. These services include learn and practice
through exam simulators and mock tests, as well as counseling. The
competitive education climate in China has pressurized students to
exploit possible ways through which they can gain excellence in academic
and competitive examinations. Quality education demand has gained
momentum and has affected the education market structure with the
inclusion of increasing number of third-party players, such as ed-tech
companies and test preparation providers.

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The top three emerging trends driving the test preparation market in
China according to Technavio education
research analysts are:

  • Incorporating virtual learning platforms
  • Analytical applications
  • Stronger focus on marketing initiatives

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Incorporating virtual learning platforms

“The advancements observed in areas of ed-tech products and services
has led to the introduction of varied applications and software
solutions. Test preparation services are one of those areas where
technological advancements are largely witnessed. The proliferation of
virtual platform for imparting education by schools and colleges has
influenced test preparation service providers as well
,” says Jhansi
Mary, a lead analyst at Technavio for research on K12
and higher education
.

The adoption of virtual classrooms is facilitated by the emergence of
applications, such as WizIQ Virtual Classroom Application. With the help
of the application, vendors can benefit from the features, namely live
screen, collaboration, application sharing, live polling, integrated
library, test and assessment, server-side recording, and video
conferencing, that fosters the virtual classroom set up.

Analytical applications

“Test preparation services have gained critical importance in this
age of intense competition to achieve excellence in academic and
competitive examinations. The analytical applications used by the
providers of test preparation products have empowered students to learn
and practice differently,”
adds Jhansi.

The analytical tools determine the preliminary level of knowledge of
students in a particular subject, learning pace, and preferred approach
to learning. Based on the analysis, the online test preparation programs
can be customized to suit the interests and requirements of students. As
a result, the levels of engagement differ with individual students
leading to the development of personalized learning pathways the
students.

Stronger focus on marketing initiatives

The immense competition prevailing in the test preparation market in
China has compelled the vendors to procure help from education marketing
service providers. In several cases, despite innovative product
offerings, vendors face difficulties in reaching out to students at an
appropriate time. To overcome this challenge, they need marketing
support to know the market better and develop effective sales and
distribution strategies.

The education marketing service providers act as agents in extending
test preparation companies’ reach to students through offers, e-mail
marketing, and database services. The former also works in close
collaboration with the companies to develop marketing programs and
channel development solutions, be it offline, online, or through mobile
device platforms. With the availability of such assistance, test
preparation companies can successfully sell their products and services
to students.

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