Vietnam B2C E-Commerce Market 2017-2025: Who Are the Top Market Players? – Research and Markets

12-May-2017 Intellasia | BusinessWire | 11:51 PM Print This Post

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Vietnam
B2C E-Commerce Market 2017″
report to their offering.

In Vietnam, online retail makes up about 1% of the total retail market.
Various forecasts cited in the publication predict that this number will
significantly multiply by 2020. Drivers to this growth are an increase
in smartphone and Internet penetration rates as well as growing customer
openness to online shopping. Barriers still exist such as poor logistics
infrastructure and the dominance of cash payments that stop E-Commerce
from reaching full potential. Vietnam’s top players like the FPT
Corporation, Mobile World, Lazada, and Tiki have decided to invest into
developing their delivery and payment infrastructure to account for the
growing demand.

Notably, Facebook has become one of the leading platforms for online
purchasing in Vietnam. Surveys cited in the report state that a
double-digit share of online consumers have placed orders via this
social network.

M-Commerce is another key trend in Vietnam’s online retail market.
Information from the report suggests that as of 2016, 3G connections
increased to a medium double-digit figure in the millions, with this
number expected to add several more millions by 2020. Over half of
digital buyers use their smartphones for online purchases, but computers
and laptops are still the most used devices.

Key Questions Answered

  • How large was the B2C E-Commerce market in Vietnam in 2016?
  • Which growth rate do various sources predict for online retail sales
    in Vietnam through 2025?
  • What are the main growth drivers and challenges?
  • What are the recent E-Commerce trends in Vietnam?
  • Who are the top market players?

Key Topics Covered:

1. Management Summary

2. Overview & International Comparisons

3. Trends

4. Sales & Shares

5. Internet Users & Online Shoppers

6. Products

7. Payment

8. Delivery

9. Players

  • Alibaba Group Holding Ltd.
  • FPT Corporation
  • Facebook Inc.
  • Lazada Vietnam Ltd.
  • Mobile World JSC
  • Tiki Corporation
  • VNG Corporation

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager
[email protected]
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Topics: E-Business


Category: BusinessWire, PRAsia

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