VN retailers despair as bargins fail to boost business ahead of Black Friday

30-Nov-2019 Intellasia | Vietnamnet | 6:02 AM Print This Post

As fashion stores across Hanoi prepare for the upcoming Black Friday sales, there is growing concern among sellers that consumers seem to lack enthusiasm for the promotional schemes on offer.

Busy shopping streets throughout the capital can be seen displaying eye-catching banners offering discounts of between 50 per cent to 60 per cent. Indeed, some stores are even offering customers discounts as large as 80 percent.

The ultimate aim of Black Friday for retailers is to attract additional customers and stimulate demand for their products.

Despite the heavy promotions and large discounts on offer, the results have so far been underwhelming.

Many shop-owners are becoming pessimistic about increasing sales on Black Friday, which is due to happen on November 29.


Category: Business, Vietnam

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