Wipro Digital to Acquire Cooper, a Leader in UX and Interaction Design, and Expand Designit’s Capabilities

05-Oct-2017 Intellasia | BusinessWire | 8:00 PM Print This Post

Increases digital transformation capabilities in North America while
creating the preeminent design consultancy

BANGALORE, India & NEW YORK–(BUSINESS WIRE)–#AlanCooper–Wipro Digital today announced that it has signed a definitive agreement
to acquire Cooper,
an award-winning design and business strategy consultancy. Wipro Digital
is the digital business unit of Wipro Limited (NYSE: WIT, BSE: 507685,
NSE: WIPRO), a leading global information technology, consulting and
business process services company. Cooper will become part of Designit,
Wipro Digital’s strategic design arm, further strengthening its design
and innovation capabilities, expanding its reach in North America and
adding capabilities in professional design education.

Increasingly, global enterprise clients recognize that design is a
critical part of any digital or business transformation. By adding
Cooper’s skills and expertise, Wipro will be better positioned to
support its clients’ digital programs.

“Our combined capability across design, strategy and technology gives us
a unique platform for working side-by-side with clients on the entirety
of their digital initiatives. With Cooper, an acknowledged leader and
pioneer in the design community with roots on the East and West coasts,
we will now be the preeminent firm for world-class UX (User Experience)
and interaction design. This coupled with Designit’s global strategic
design services and our world-class engineering capability, will allow
us to support the complete digital journey for our clients, helping them
transform their businesses for the future,” said Rajan Kohli, Global
Head and Senior Vice President, Wipro Digital
. Wipro Digital and
Designit serve clients from 16 offices around the world.

Headquartered in San Francisco, Cooper has been a leading brand in
interaction design, UX and professional design education for more than
25 years. Founded by Sue Cooper and Alan Cooper, the “Father of Visual
Basic,” the consultancy is credited with inventing many tools and
approaches used in design, including the Goal-Directed Design method and
personas as a practical interaction design tool. Cooper employs 35
people in offices in San Francisco and New York and provides consulting
and training services to top brands including Fortune 500 companies,
leading non-profits and government agencies.

“Designit and Cooper are a perfect match. Both companies are passionate
about creating products, experiences and systems that matter and are
high-impact and strategic. As a combined force with Wipro, we’ll take
our clients to new places, and help them think like a startup again,”
said Mikal Hallstrup, Designit’s Founder and Global CEO.

“Designit and Cooper share a strikingly similar culture and a shared
passion for turning complex problems into solutions people love. Both
companies are characterized by unparalleled craftsmanship, real-world
practicality and a humanizing approach to technology. As a combined
force, we will continue to shape the future of business,” said Alan
Cooper, Co-Founder of Cooper

The acquisition is subject to customary closing conditions and is
expected to be closed in the third quarter of fiscal 2017-18.

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global
information technology, consulting and business process services
company. We harness the power of cognitive computing, hyper-automation,
robotics, cloud, analytics and emerging technologies to help our clients
adapt to the digital world and make them successful. A company
recognized globally for its comprehensive portfolio of services, strong
commitment to sustainability and good corporate citizenship, we have
over 160,000 dedicated employees serving clients across six continents.
Together, we discover ideas and connect the dots to build a better and a
bold new future.

About Wipro Digital

Wipro Digital, the digital business unit of Wipro, collaborates and
iterates with clients to deliver customer-centered digital
transformation. Working at the intersection of strategy, design and
technology, we derive insight, shape interaction, drive integration and
unlock innovation for our clients. We apply Customer Journey Engineering
to create extraordinary experiences for global brands, businesses and
their customers at scale. Learn more at wiprodigital.com or @WiproDigital.

About Designit

Designit is a global strategic design firm, part of the leading
technology company Wipro. We match big-picture thinking with creativity
and technology to drive change and growth across businesses, industries
and societies. We are here to make a human-shaped world, where
everything is designed around real human needs. With a team of 500+
designers, researchers and business designers across 14 offices
worldwide, we make products, services and experiences that improve the
way we all live, work and do business.

About Cooper

Cooper is a leading consulting firm and training center founded by Alan
Cooper, the Father of Visual Basic. Cooper applies design thinking
techniques – many of which they invented – to create innovative
products, services and organizations. For 25+ years, Cooper has worked
with thousands of top clients in virtually every industry and vertical.

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth
prospects are forward-looking statements, which involve a number of
risks, and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. The risks and
uncertainties relating to these statements include, but are not limited
to, risks and uncertainties regarding fluctuations in our earnings,
revenue and profits, our ability to generate and manage growth, intense
competition in IT services, our ability to maintain our cost advantage,
wage increases in India, our ability to attract and retain highly
skilled professionals, time and cost overruns on fixed-price, fixed-time
frame contracts, client concentration, restrictions on immigration, our
ability to manage our international operations, reduced demand for
technology in our key focus areas, disruptions in telecommunication
networks, our ability to successfully complete and integrate potential
acquisitions, liability for damages on our service contracts, the
success of the companies in which we make strategic investments,
withdrawal of fiscal governmental incentives, political instability,
war, legal restrictions on raising capital or acquiring companies
outside India, unauthorized use of our intellectual property, and
general economic conditions affecting our business and industry.
Additional risks that could affect our future operating results are more
fully described in our filings with the United States Securities and
Exchange Commission. These filings are available at www.sec.gov.
We may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
company’s filings with the Securities and Exchange Commission and our
reports to shareholders. We do not undertake to update any
forward-looking statement that may be made from time to time by us or on
our behalf.


Wipro Limited
Vipin Nair
[email protected]


Category: BusinessWire, PRAsia

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