ZURU’s New Collectible Toy Line, SMASHERS™, Reveals A Surprise In Every SMASH!

14-Mar-2018 Intellasia | BusinessWire | 6:00 PM Print This Post

SHENZEN, China–(BUSINESS WIRE)–Leading international toy and consumer products company, ZURU™, launches
SMASHERS™, a brand new collectable toy line that gives kids a wacky
surprise with every smash. The interactive new collectable is available
now at all major retailers.

SMASHERS have over 100 characters with each one housed inside an iconic
and innovative red SMASHBALL™. Kids can discover which characters
they’ve collected by smashing the SMASHBALL open with its unique and on
trend surprise opening mechanic created by ZURU. Once unboxed, children
can battle, collect and score SMASH POINTS™ with their SMASHERS. Each
one has its own Smash Point Value™ allowing for extended play.

Series 1 is based on the world’s most popular sports including
basketball, football, hockey, soccer and many more. The range includes
both good and bad sport characters, along with Rare Sports and Golden
Trophies to find, and all SMASHERS appear on the accompanying
Collector’s Guide and Game Sheet. Kids can also track their SMASHERS
collectables and points using the SMASHERS mobile app.

Adam Woods, Creative Director, ZURU, says, “Unboxing remains a huge
trend globally and we wanted to embrace that in a brand new collectible.
SMASHERS is an innovative new collectible device that takes that trend
to an exciting new level. Kids will love to smash open the surprise
SMASHBALL and collect our funny characters. The other great thing about
our innovation is that SMASHERS can easily encapsulate any trending
theme or license, which other traditional collectables sometimes
struggle to achieve.”

Aimed at both pocket money and birthday money budgets, the line includes
the SMASHERS one-pack, three-pack, eight-pack, and bigger items
including the Collectors Tin and SMASHERS™ Team Bus that transforms into
a Basketball Court to shoot Smashers at the hoop! Prices range from
$2.99 to $19.99.

“We are extremely excited to launch SMASHERS,” says Renee Lee, Global
Marketing Manager, ZURU. “The surprise opening mechanic is truly unique
and children will love that this time, it’s ok to smash open their toys.
Sports are the perfect launch theme with all the upcoming sporting
events and we hope SMASHERS inspires kids to learn about and pursue
their favorite sports. We have a huge campaign that will reach millions
of kids across the United States. We’ve already had over 13 million
views on YouTube and are seeing an extremely positive response to our
online animated content. What’s really exciting is seeing how kids are
loving the challenge of rebuilding their SMASHBALLS – which means
endless smashing!”

The SMASHERS launch will be backed by a huge global marketing push
spanning trade support, traditional on- and offline media, unboxing
influencer outreach, events, sampling and social media, as well as big
presence at retail. The mascot SLAM has already made appearances at key
events including the Superbowl and New York Toy Fair to encourage kids
to get active and trial the smashing themselves. To add an immersive
twist to their marketing strategy, ZURU has partnered with YouTube
content specialist, Wildbrain, to launch a 9 webisode series where kids
can watch their favorite SMASHERS characters take on hilarious
challenges. The first webisode was launched in conjunction with Ryan’s
Toy Reviews on YouTube on February 27th. Kids can tune into
the SMASHERS YouTube page to watch the full episodes as they are

About ZURU

ZURU is a disruptive and award-winning company that designs, develops,
manufactures and markets innovative toys. Inspired by kids and
imaginative play, ZURU is one of the fastest growing toy companies and
is known for their agility, creativity and new-age manufacturing
techniques. The company employs more than 400 staff, has 10 offices and
supplies most major retailers in 120+ countries. ZURU has delighted
millions of families all over the world through partnerships with
entertainment properties, including Nickelodeon, Disney, Universal
Studios and DreamWorks as well as successfully building their own global
brands such as Bunch O Balloons™, ZURU Fidget™, Mayka™, X-Shot™, Robo
Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play,

Visit us at www.zuru.com,
Like us on Facebook @ZURUToysCompany,
or Follow us on Twitter


Ren Beanie PR for ZURU
Media Inquiries:
Anne-Marie Grill,
[email protected]


Category: BusinessWire, PRAsia

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